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5 Things YOUR Front Page Must Do

11/5/2012

6 Comments

 
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Coding Horror is one of my favorite blogs to read. Jeff Atwood writes about so many different and cool things. For me, he almost always writes about something useful, helpful, or at the very least, thought provoking. In this blog post he describes 5 things that "make a great front page".

  1. Your page must load fast. People make decisions quickly and if you're page is taking too long, they're going to the next link in their Google search. Optimize your front page.
  2. What is this thing? The people making the quick decisions, also want to know what or how you are helping them solve a problem. Your front page needs to be clear and concise on your purpose.
  3. Show me an example? Don't tell me, show me an example of how you executed your idea. Ideas are not worth much, where as execution can be worth tons.
  4. Give me a Call to Action! This one is simple. "Buy Now", "Contact Me", "Make a Reservation", etc. Make sure it is prominent and barrier free. Only get the personal information you need and at the latest possible moment.
  5. Embrace your audience. You can't be everything to everyone so be the best to your target market (you know who that is right?).

After reading this article I immediately redesigned my front page.
  1. Fast? My page loads pretty fast both on my laptop and on mobile.
  2. What am I? I do website design and development. That seems pretty clear.
  3. Examples? I have a portfolio of rotating images of my work.
  4. Action? A prominent "Click to CONTACT ME" button.
  5. Audience? "Specializing in SMG Websites"

What do you think of my front page? Did I do well on the 5 items? Let me know!
6 Comments

In social media, your brand is in the clients’ hands.

10/27/2012

2 Comments

 
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I read this blog post from ADWKDC 2011 and Anna Steely has nailed many of the aspects of social media.

From her post: "In social media, your brand is in the clients’ hands. You don’t create the content but, instead, your audience builds the content. You are only there to amplify it and stimulate your audience. Being social is not a new thing. The new thing is having the option of 30 different outlets to connect with people and share your digital world. Social benefits all brands by giving them the power to listen to what people want. It’s an unfiltered way to understand and hear how people feel."

Her last sentence is the most poignant, it's about how people feel. The true point of social media is connecting with your customers, donors or supporters at an emotional level.

This is the point of one my favorite quotes: "At the end of the day people won’t remember what you said or did, they will remember how you made them feel." - Maya Angelou

2 Comments

    Hank G.

    I'm a HUGE fan of social networking, social media, social whatever.  I focus on social media and networking for small businesses; teaching them how to connect with their clients.

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